Abhishek Vijay serves as the Associate Director of Content Marketing at Emeritus, where he leverages over 15 years of diverse experience in digital marketing and strategic communications to drive impactful customer engagement and revenue growth. Leading a dynamic team of 50 professionals, Abhishek orchestrates go-to-market...
Abhishek Vijay serves as the Associate Director of Content Marketing at Emeritus, where he leverages over 15 years of diverse experience in digital marketing and strategic communications to drive impactful customer engagement and revenue growth. Leading a dynamic team of 50 professionals, Abhishek orchestrates go-to-market (GTM) strategies for a range of offerings from global university partners, including certificate programs, bootcamps, and senior executive programs. His role is pivotal in aligning marketing initiatives with business objectives, ensuring that each program resonates with target audiences while delivering exceptional value.
At Emeritus, Abhishek has spearheaded key projects that harness innovative digital marketing techniques and content strategies, enhancing brand visibility and customer acquisition. His expertise in online marketing and product marketing has enabled the creation of compelling narratives that not only inform but also inspire prospective learners. By fostering cross-functional collaboration, he ensures that marketing communications are cohesive and strategically aligned, driving customer delight at every touchpoint.
Backed by prominent investors such as Accel, Bertelsmann, and the Chan Zuckerberg Initiative, Emeritus is at the forefront of transforming higher education through technology. Abhishek’s strategic insights and player-coach approach empower his team to explore unconventional ideas, pushing the boundaries of traditional marketing to achieve outstanding results. His commitment to continuous learning and adaptation in a rapidly evolving landscape positions him as a thought leader in the education technology sector, making a significant impact on the future of learning.
