Abhishek Gaurav is a seasoned digital and marketing leader with over 16 years of extensive experience, currently serving as the Marketing Lead for Amazon Music in India. In this pivotal role, Abhishek is responsible for driving customer growth and engagement across both the Music and...
Abhishek Gaurav is a seasoned digital and marketing leader with over 16 years of extensive experience, currently serving as the Marketing Lead for Amazon Music in India. In this pivotal role, Abhishek is responsible for driving customer growth and engagement across both the Music and Podcast sectors. His strategic vision encompasses a comprehensive approach to acquisition, adoption, and engagement, leveraging both Owned & Operated (O&O) and paid channels to maximize reach and impact.
Abhishek's expertise lies in harnessing data-led insights to optimize marketing spends, ensuring that every initiative delivers maximum ROI. His leadership in content discovery and customer experience optimization has been instrumental in enhancing user engagement and satisfaction. He actively collaborates with artists for targeted marketing campaigns, ensuring that Amazon Music not only promotes diverse musical talent but also resonates with the audience's preferences.
His previous experience in heading customer acquisition and driving growth strategies for seven years has equipped him with a robust understanding of P&L management and business planning. Abhishek's proficiency in digital media planning and buying, coupled with his skills in social media and online reputation management (ORM), enables him to craft compelling narratives that elevate the Amazon Music brand. With a strong focus on team leadership and business development, Abhishek is committed to fostering a culture of innovation and excellence within his team, ensuring that Amazon Music remains at the forefront of the competitive music streaming landscape.