Abelardo Lara is a seasoned professional with over 30 years of experience in driving business growth and developing innovative sales models across Mexico and Latin America. As the Country Manager for Veeam Software, he plays a pivotal role in overseeing the company's operations in Mexico,...
Abelardo Lara is a seasoned professional with over 30 years of experience in driving business growth and developing innovative sales models across Mexico and Latin America. As the Country Manager for Veeam Software, he plays a pivotal role in overseeing the company's operations in Mexico, encompassing key areas such as sales, presales, marketing, channel partnerships, finance, and inside sales. His extensive expertise in enterprise software and new business development has been instrumental in establishing Veeam as a leader in data management and backup solutions in the region.
Under Abelardo's leadership, Veeam has successfully implemented strategic initiatives that have significantly enhanced its market presence. Notably, he was recognized as the Americas Sales Leader for FY20, a testament to his exceptional ability to drive sales performance and foster a high-performing team culture. One of his most remarkable achievements includes closing the largest deal in the history of LATAM—a groundbreaking $2.5 million contract in 2020—which underscored his skill in negotiating complex business agreements and building strong client relationships.
Abelardo's strategic vision extends to the development of new business models tailored for the unique dynamics of the Latin American market. His proficiency in go-to-market strategies and channel partnerships has enabled Veeam to expand its reach and adapt to the evolving needs of customers. With a focus on team leadership and business strategy, Abelardo continues to empower his team to excel in delivering innovative solutions that drive customer success and business growth in the competitive landscape of enterprise software.
