Abdulrazzak Mourad serves as the Sales Director at Tamer, where he leverages over 15 years of extensive experience in the Saudi FMCG market to drive strategic growth and operational excellence. His deep expertise in distributor management and sales planning has positioned him as a pivotal...
Abdulrazzak Mourad serves as the Sales Director at Tamer, where he leverages over 15 years of extensive experience in the Saudi FMCG market to drive strategic growth and operational excellence. His deep expertise in distributor management and sales planning has positioned him as a pivotal figure in the organization, where he is responsible for designing and implementing comprehensive sales strategies that align with the company's objectives. Abdulrazzak excels in crafting Route To Market (RTM) strategies tailored to meet diverse business needs, ensuring optimal penetration across various channels, including Modern Trade, Pharmacy, Traditional Trade, E-commerce, and Wholesale.
A key aspect of Abdulrazzak's role involves leading a dynamic sales force, where he focuses on maximizing performance through effective coaching and emotional intelligence. His ability to inspire and motivate teams has resulted in enhanced productivity and a culture of excellence within the sales department. Additionally, he is adept at market analysis, enabling him to identify emerging trends and opportunities that drive new business development and acquisitions.
Abdulrazzak's experience in the skin care, hair care, and body care segments further underscores his versatility and depth of knowledge in the FMCG industry. His strategic planning abilities and strong operational skills have been instrumental in launching new products and navigating complex market landscapes. As he continues to lead Tamer's sales initiatives, Abdulrazzak remains committed to fostering innovation and achieving sustainable growth in a competitive environment.
