Abdellatif Tarek serves as the Regional Head of Paid Media at Kijamii, where he leverages over a decade of experience in digital marketing to drive impactful strategies across diverse industries. His role encompasses managing the profit and loss (P&L) for the media division, ensuring that...
Abdellatif Tarek serves as the Regional Head of Paid Media at Kijamii, where he leverages over a decade of experience in digital marketing to drive impactful strategies across diverse industries. His role encompasses managing the profit and loss (P&L) for the media division, ensuring that financial targets are met while delivering exceptional value to clients. Abdellatif is at the forefront of business development for Kijamii’s media operations, identifying growth opportunities and fostering strategic partnerships that enhance the company's market presence.
With a robust background in digital strategy, social media, and e-commerce, Abdellatif excels in crafting and executing comprehensive digital marketing campaigns that resonate with target audiences. His expertise in paid, owned, and earned media channels allows him to develop cross-channel strategies that maximize brand visibility and engagement. Abdellatif is particularly adept at utilizing data-driven insights to inform decision-making, employing advanced digital analytics and A/B testing methodologies to optimize conversion rates and enhance customer experience.
Key projects under Abdellatif’s leadership include the implementation of innovative ad-tech solutions that empower Kijamii's clients to navigate the complexities of online advertising effectively. His commitment to customer satisfaction and experience has positioned Kijamii as a trusted partner in the telecommunications and technology sectors. Abdellatif’s strategic vision and analytical prowess continue to drive the success of Kijamii’s media division, making him a pivotal figure in shaping the future of digital marketing in the region.
