Abbey Griswold serves as the Senior Director of Customer Marketing & Stewardship at The Coca-Cola Company, where she is at the forefront of innovative marketing strategies that resonate with consumers and drive brand loyalty. In her current role, Abbey leads the Frontline Marketing project, spearheading...
Abbey Griswold serves as the Senior Director of Customer Marketing & Stewardship at The Coca-Cola Company, where she is at the forefront of innovative marketing strategies that resonate with consumers and drive brand loyalty. In her current role, Abbey leads the Frontline Marketing project, spearheading system-wide initiatives aimed at optimizing tools and processes to enhance operational efficiency. Her strategic vision is pivotal in shaping how Frontline Marketing communicates the essence of Coca-Cola's beloved brands, ensuring that storytelling remains at the heart of all marketing efforts.
Abbey’s expertise in digital marketing is particularly noteworthy, as she adeptly navigates the complexities of engaging Gen Z consumers through social media and mobile marketing strategies. Her proficiency in market research and CRM allows her to develop targeted sponsorship programs and email marketing campaigns that not only capture attention but also foster lasting relationships with customers. At Ahold Delhaize USA, she leads comprehensive marketing planning and program development, ensuring that the brand's messaging aligns seamlessly with consumer expectations and market trends.
Known for her balanced thinking and unmatched collaborative skills, Abbey thrives in cross-functional environments, bringing together diverse teams to achieve common goals. Her persistent focus on results has consistently elevated marketing initiatives across various companies, including Dollar General and Comdata, making her a driving force in the industry. With a keen eye for digital strategy and a passion for storytelling, Abbey Griswold continues to redefine customer marketing at The Coca-Cola Company, setting new benchmarks for brand stewardship and consumer engagement.
