Aaron Wong currently serves as the Assistant Digital Marketing Manager at Million Dollar Baby Co., where he plays a pivotal role in shaping the company’s online presence and driving revenue through strategic digital marketing initiatives. With a robust oversight of a yearly budget exceeding $4...
Aaron Wong currently serves as the Assistant Digital Marketing Manager at Million Dollar Baby Co., where he plays a pivotal role in shaping the company’s online presence and driving revenue through strategic digital marketing initiatives. With a robust oversight of a yearly budget exceeding $4 million, Aaron meticulously plans and executes paid media campaigns that not only enhance brand visibility but also optimize customer acquisition and retention. His expertise spans various digital platforms, having successfully onboarded innovative ad and growth channels such as TikTok, Attentive for SMS marketing, Streaming TV via MNTN, Wunderkind, and Direct Mail, thereby diversifying the company’s marketing approach and reaching a broader audience.
In addition to campaign management, Aaron is adept at data analytics, utilizing tools like Sigma Computing to build comprehensive dashboards that provide insights into ad performance, website traffic, sales metrics, and budget tracking. This data-driven approach allows him to make informed decisions that maximize ROI and improve overall marketing effectiveness. His collaborative spirit shines through as he works closely with cross-functional teams to align marketing strategies with business objectives, ensuring that Million Dollar Baby Co. remains competitive in the direct-to-consumer (DTC) landscape.
Aaron's skill set is further enhanced by his proficiency in platforms such as Facebook Ads Manager and Google Ads, alongside his strong customer service orientation and public speaking abilities. His commitment to continuous learning and adaptation in the fast-paced digital marketing environment positions him as a valuable asset to the company and the industry at large.
