As Principal at Stratagem, LLC, Aaron Willard leverages his extensive expertise in politics and media planning to deliver innovative solutions for clients navigating the complex landscape of political advertising and campaign strategy. With a keen focus on independent expenditure campaigns, Aaron oversees multimillion-dollar initiatives for...
As Principal at Stratagem, LLC, Aaron Willard leverages his extensive expertise in politics and media planning to deliver innovative solutions for clients navigating the complex landscape of political advertising and campaign strategy. With a keen focus on independent expenditure campaigns, Aaron oversees multimillion-dollar initiatives for associations, political action committees, and 527 SuperPACs. His strategic approach combines data-driven insights with creative messaging, ensuring that each campaign resonates with target audiences while effectively advancing clients' objectives.
Aaron's passion for public service and entrepreneurship fuels his commitment to helping clients articulate their visions and navigate the intricacies of intergovernmental affairs. His proficiency in policy analysis and small business financial management enables him to provide comprehensive consulting services that address both the immediate needs and long-term goals of his clients. By employing Lean Six Sigma methodologies, he streamlines processes and enhances operational efficiency, allowing clients to maximize their impact in a fast-paced political environment.
In addition to his consulting work, Aaron is dedicated to fostering a culture of wellness and resilience among his clients and their teams. He believes that a healthy work-life balance is essential for sustained success, and he often incorporates wellness strategies into his consulting practices. As a motivated problem solver and an advocate for innovative thinking, Aaron Willard continues to inspire those around him, embodying the spirit of risk-taking and determination that defines both his professional journey and personal life as a devoted father.
