Aaron Valencia is a seasoned Data Engineer/Architect at Wells Fargo, specializing in Enterprise Data & Analytics with a focus on web analytics. With a decade of experience in building robust business intelligence (BI) solutions, Aaron has developed a unique blend of expertise that bridges both...
Aaron Valencia is a seasoned Data Engineer/Architect at Wells Fargo, specializing in Enterprise Data & Analytics with a focus on web analytics. With a decade of experience in building robust business intelligence (BI) solutions, Aaron has developed a unique blend of expertise that bridges both business and technology domains. His dual experience as a data analyst and data engineer allows him to effectively translate complex data sets into actionable insights, making him an invaluable asset to cross-functional teams.
Currently, Aaron is leading the development of an innovative web analytics platform that leverages cutting-edge big data technologies, including Hive and Teradata Aster. This platform has been instrumental in empowering product and marketing managers to gain a comprehensive understanding of user interactions on wellsfargo.com, ultimately driving optimization strategies that enhance user experience. One of his notable achievements includes the creation of web-based self-service reports that enable over 250 business users to explore and analyze vast datasets, comprising approximately 4 billion records each month. This initiative not only democratizes data access but also fosters a data-driven culture within the organization.
Aaron's technical prowess is complemented by his proficiency in Unix Shell Scripting, SQL Server Reporting Services, and SAS programming, among other skills. His experience with both waterfall and agile SDLC methodologies equips him to adapt to various project environments, ensuring timely and efficient delivery of high-quality solutions. Recognized for his contributions, Aaron has received multiple awards, underscoring his commitment to excellence in data engineering and analytics. As he continues to push the boundaries of web analytics at Wells Fargo, Aaron Valencia remains dedicated to harnessing the power of data to drive strategic business decisions.
