As the Director of Marketing at Espresso Republic, Aaron Salas plays a pivotal role in shaping the brand's identity and driving consumer engagement within the competitive coffee and beverage industry. With over eight years of experience in the coffee manufacturing, CPG, and food sectors, Aaron...
As the Director of Marketing at Espresso Republic, Aaron Salas plays a pivotal role in shaping the brand's identity and driving consumer engagement within the competitive coffee and beverage industry. With over eight years of experience in the coffee manufacturing, CPG, and food sectors, Aaron brings a wealth of knowledge in brand management and strategic marketing. His current responsibilities include leading a dynamic in-house marketing team that focuses on digital marketing strategy and planning, product development, and enhancing brand visibility.
One of Aaron's key projects has been the successful management of a product packaging refresh, which not only modernized the brand's visual identity but also improved shelf appeal and consumer recognition. He has also spearheaded the implementation of an Online Mobile Order System, streamlining the customer experience and increasing sales through digital channels. Additionally, Aaron's innovative Coffee Quiz initiative matches customers with their ideal coffee based on flavor preferences, enhancing customer satisfaction and loyalty.
His expertise in Social Media Optimization (SMO) and Search Engine Optimization (SEO) has significantly boosted Espresso Republic's online presence, while his creative strategy skills have led to compelling marketing campaigns that resonate with target audiences. Proficient in Adobe Creative Suite and WooCommerce, Aaron combines technical skills with a strong focus on operational efficiency and leadership, ensuring that the marketing team operates at peak performance. As he continues to navigate the evolving landscape of the convenience QSR and grocery space, Aaron remains committed to elevating Espresso Republic's brand and expanding its franchise reach.
