Aaron Lacheta is a seasoned Internet and technology leader with two decades of experience specializing in Product, Strategy, and Operations. Currently serving as a self-employed advisor and consultant, Aaron focuses on driving growth and innovation for early and growth-stage SaaS businesses. His extensive background as...
Aaron Lacheta is a seasoned Internet and technology leader with two decades of experience specializing in Product, Strategy, and Operations. Currently serving as a self-employed advisor and consultant, Aaron focuses on driving growth and innovation for early and growth-stage SaaS businesses. His extensive background as a three-time entrepreneur and co-founder of technology start-ups has equipped him with a unique perspective on the challenges and opportunities faced by emerging companies. Notably, he successfully sold one of his ventures, demonstrating his ability to navigate the complexities of business development and market positioning.
In his current role, Aaron leverages his expertise in Product Led Growth to help clients refine their product strategies and enhance user experiences. He employs a data-driven approach to customer acquisition, utilizing advanced techniques in Search Engine Marketing (SEM) and Google AdWords to optimize visibility and engagement. His proficiency in local search and social media marketing further amplifies the reach of his clients, ensuring they connect with their target audiences effectively.
Aaron’s experience spans both small startups and larger organizations, where he has proven his capability to operate as a one-person department or lead teams of over 40 individuals. His hands-on approach to product management and growth strategy enables him to deliver tailored solutions that drive sustainable growth. As an innovative operator, Aaron is committed to empowering businesses to harness their full potential and achieve their strategic objectives in an ever-evolving digital landscape.
