Aaron Gershman serves as the Vice President of Creative Advertising for Lionsgate's Motion Picture Group, where he leverages nearly two decades of expertise to craft compelling 360° campaigns that resonate across multiple platforms. With a proven track record of leading a talented team of 12,...
Aaron Gershman serves as the Vice President of Creative Advertising for Lionsgate's Motion Picture Group, where he leverages nearly two decades of expertise to craft compelling 360° campaigns that resonate across multiple platforms. With a proven track record of leading a talented team of 12, Aaron oversees the creative direction for AV, Print, and Digital content, ensuring that each project aligns with Lionsgate's strategic vision. His leadership has been instrumental in driving over $200 million in catalog revenue year-over-year, showcasing his ability to blend innovative storytelling with effective marketing strategies.
Under Aaron's guidance, Lionsgate Home Entertainment has achieved unprecedented recognition, earning more Clio nominations and wins than any other studio in the industry. His deep understanding of visual storytelling and creative collaboration has allowed him to spearhead successful campaigns that span the entire lifecycle of a film—from theatrical releases to streaming platforms and packaged media. Aaron's expertise in product design and new media has positioned him as a thought leader in the entertainment marketing space, where he continuously pushes the boundaries of traditional advertising.
In addition to his impressive accolades, including over 50 Clio awards, Aaron is known for his exceptional communication skills and ability to inspire his team. His commitment to research and understanding audience dynamics ensures that every campaign not only captures attention but also drives engagement and conversion. As he continues to navigate the ever-evolving landscape of entertainment marketing, Aaron Gershman remains a pivotal force in shaping the future of creative advertising at Lionsgate.
