Yang Jing Yi Nicole is a seasoned marketing professional with over 15 years of dedicated experience in the Brand and Marketing sector, currently serving as the Head of Consumer Engagement at Pernod Ricard China. In this pivotal role, she oversees five key departments—Media, CRM, Consumer...
Yang Jing Yi Nicole is a seasoned marketing professional with over 15 years of dedicated experience in the Brand and Marketing sector, currently serving as the Head of Consumer Engagement at Pernod Ricard China. In this pivotal role, she oversees five key departments—Media, CRM, Consumer Intelligence, In-house Studio, and Marketing Efficiency—across a diverse portfolio of more than 30 brands. Her leadership is instrumental in driving strategic initiatives that leverage digital and data analytics to enhance consumer engagement and brand equity.
Nicole's expertise lies in her ability to transform traditional business practices into innovative, data-driven strategies that resonate with today's consumers. She is spearheading the development of group-level marketing technology and analytical capabilities, establishing a robust database, Customer Data Platform (CDP), and eCRM systems. These initiatives are designed to create a seamless integration of consumer insights across functions, enabling Pernod Ricard China to operate as a digital-enabled platform company.
Her previous experience as a co-founder and CMO of a successful internet start-up, which was listed on Nasdaq, underscores her entrepreneurial spirit and strategic acumen. Nicole's comprehensive understanding of global marketing, brand management, and product development, combined with her digital savviness, positions her as a key driver of innovation within the fast-moving consumer goods (FMCG) sector. As she continues to push the boundaries of consumer engagement, Nicole remains committed to delivering measurable business results while fostering a culture of creativity and collaboration within her teams.
