Deana Groff currently serves as the General Manager at Lens Crafters, where she oversees a high-performing location generating $3.7 million in annual revenue. With a proven track record in the optical retail environment, Deana excels in creating a customer-centric culture that prioritizes exceptional service from...
Deana Groff currently serves as the General Manager at Lens Crafters, where she oversees a high-performing location generating $3.7 million in annual revenue. With a proven track record in the optical retail environment, Deana excels in creating a customer-centric culture that prioritizes exceptional service from the initial eye exam to the final dispensing of eyewear. Her leadership style emphasizes quality management and operational excellence, ensuring that her team of 28 associates, including front-line staff and department managers, are well-trained and motivated to exceed customer expectations.
Deana's expertise in recruiting and training exceptional associates has been pivotal in building a cohesive team that thrives in a high-volume setting. She employs innovative strategies that go beyond conventional guidelines, driving results that consistently surpass targets. Her strong focus on P&L management enables her to make informed decisions that enhance profitability while maintaining high standards of customer service.
In addition to her operational responsibilities, Deana fosters robust relationships with manufacturing partners and local eye care professionals, ensuring seamless collaboration that enhances the customer experience. Her skills in inventory management and loss prevention further contribute to the overall efficiency and success of the location. By leveraging her extensive experience and industry knowledge, Deana Groff continues to set a benchmark for excellence in the optical retail sector, making a significant impact on both her team and the customers they serve.
