Rafael Ruiz is a seasoned Marketing Director at BBM Entertainment, where he leads the marketing strategy for Instant Gaming, a premier e-commerce platform for gamers. With an MBA and over a decade of experience in various marketing roles, including seven years in management, Rafael has...
Rafael Ruiz is a seasoned Marketing Director at BBM Entertainment, where he leads the marketing strategy for Instant Gaming, a premier e-commerce platform for gamers. With an MBA and over a decade of experience in various marketing roles, including seven years in management, Rafael has honed his expertise in digital marketing, SEO, and social media marketing. His strategic decision-making skills are evident in his ability to research market trends, negotiate with providers, and implement innovative procedures that drive business growth.
At Instant Gaming, which ranks among the top 300 websites in France and top 3000 globally, Rafael oversees a vast catalog of over 15,000 products, catering to a diverse audience across 20 countries. His leadership has been instrumental in building a robust online presence, amassing over 3 million social media followers and attracting more than 14 million visitors annually. Rafael excels in project management, coordinating multiple teams to ensure seamless execution of marketing campaigns that resonate with gamers.
His proficiency in tools such as Google Analytics, SEM, and WordPress, combined with his hands-on experience in CSS and HTML5, allows him to craft compelling marketing strategies that enhance user engagement and drive sales. As a passionate team builder, Rafael thrives on creating, growing, and managing high-performing teams that are aligned with the company's vision. His commitment to business development and P&L management further underscores his role as a key player in shaping the future of BBM Entertainment in the competitive gaming industry.
