As a Marketing Executive at Lenstore, Alexia Maynart leverages her extensive eight years of experience in digital businesses to drive impactful marketing strategies across key European markets, including the UK, Germany, Italy, France, and Spain. Her role encompasses a diverse range of responsibilities, from team...
As a Marketing Executive at Lenstore, Alexia Maynart leverages her extensive eight years of experience in digital businesses to drive impactful marketing strategies across key European markets, including the UK, Germany, Italy, France, and Spain. Her role encompasses a diverse range of responsibilities, from team management to product management and conversion rate optimization (CRO). Alexia’s expertise in Martech allows her to implement cutting-edge marketing technologies that enhance customer engagement and streamline operations, ultimately boosting traffic and sales for Lenstore’s innovative eyewear solutions.
One of Alexia's key projects involves spearheading a cross-functional team to optimize the user journey on Lenstore’s digital platforms. By employing Agile methodologies, she facilitates collaboration among diverse teams, ensuring that projects are delivered efficiently and effectively. Her proficiency in digital communication strategy and community management enables her to foster strong relationships with customers, enhancing brand loyalty and driving repeat business.
Fluent in Italian and well-versed in translation, Alexia also plays a pivotal role in localizing marketing content to resonate with target audiences across different regions. This attention to detail not only improves user experience but also strengthens Lenstore's position in competitive markets. With a keen eye for data-driven insights, Alexia continually analyzes performance metrics to refine marketing strategies, ensuring that Lenstore remains at the forefront of the optical retail industry. Her multifaceted skill set, combined with her passion for digital innovation, positions her as a valuable asset to the Lenstore team and the broader marketing landscape.
