Swati Singh is a dynamic Product Analyst at Jubilant FoodWorks Ltd., where she plays a pivotal role in enhancing the post-order journey for Domino’s, one of the leading pizza delivery brands in India. With a Bachelor of Technology in Production and Industrial Engineering from IIT...
Swati Singh is a dynamic Product Analyst at Jubilant FoodWorks Ltd., where she plays a pivotal role in enhancing the post-order journey for Domino’s, one of the leading pizza delivery brands in India. With a Bachelor of Technology in Production and Industrial Engineering from IIT Roorkee, Swati combines her strong technical background with a passion for data-driven decision-making. Her expertise lies in leveraging analytics to optimize customer experiences, particularly in areas such as refunds, Net Promoter Score (NPS), and customer concerns.
In her current role, Swati has successfully led the migration from Universal Analytics to Google Analytics 4 (GA4), ensuring a seamless transition that enhances data tracking and reporting capabilities. Her meticulous approach to auditing the tracking setup using Google Tag Manager (GTM) has resulted in improved data accuracy and insights. Swati is also known for her ability to create detail-oriented, self-explanatory automated dashboards in Looker and Google Sheets, which provide the Chief Product Officer (CPO) with critical insights for strategic decision-making.
Her proficiency in tools such as SQL and Python, combined with her strong analytical skills, allows her to extract meaningful insights from complex datasets. Swati’s contributions extend beyond technical skills; she is adept at developing marketing strategies that align with customer needs and business objectives. With a keen understanding of marketing analytics and a commitment to delivering value to customers and stakeholders, Swati Singh continues to drive innovation and excellence at Jubilant FoodWorks Ltd., positioning the company for sustained growth in a competitive market.
