Esdras Floriani Holderbaum serves as the Head of Digital, Strategy & Analytics at TEAMSIX eCommerce Group, where he leverages over 25 years of extensive experience in information technology and project management to drive innovative digital solutions. His role encompasses the strategic oversight of the company's...
Esdras Floriani Holderbaum serves as the Head of Digital, Strategy & Analytics at TEAMSIX eCommerce Group, where he leverages over 25 years of extensive experience in information technology and project management to drive innovative digital solutions. His role encompasses the strategic oversight of the company's digital marketing initiatives and eCommerce operations, specifically focusing on both Business-to-Business (B2B) and Business-to-Consumer (B2C) segments. Esdras's expertise in IT management, combined with his functional leadership style, enables him to effectively lead cross-functional teams in the development and execution of comprehensive digital strategies that enhance customer engagement and drive revenue growth.
At TEAMSIX, Esdras is currently spearheading key projects that integrate advanced analytics and neuromarketing techniques to optimize user experiences and improve conversion rates across various digital platforms. His hands-on approach to project planning and agile methodologies ensures that the organization remains agile in a rapidly evolving eCommerce landscape. By employing business process design principles, he is able to streamline operations and enhance the efficiency of digital marketing efforts, ultimately positioning TEAMSIX as a leader in the competitive eCommerce sector.
Esdras's proficiency in COBIT and UML further strengthens his capability to align IT strategies with business objectives, ensuring that technology investments yield maximum returns. His negotiation skills and experience in diverse industries—ranging from retail and healthcare to banking and logistics—equip him with a unique perspective on the challenges and opportunities within the digital marketplace. As he continues to shape the future of digital strategy at TEAMSIX, Esdras remains committed to fostering innovation and driving sustainable growth through data-driven decision-making.
