Fidel La Riva serves as the CEO of EXACTA Digital Media Research for the Central America and Caribbean region, where he plays a pivotal role in shaping the company's strategic direction and operational execution. With a strong foundation in both qualitative and quantitative market research,...
Fidel La Riva serves as the CEO of EXACTA Digital Media Research for the Central America and Caribbean region, where he plays a pivotal role in shaping the company's strategic direction and operational execution. With a strong foundation in both qualitative and quantitative market research, Fidel leads a talented team in conducting comprehensive studies that generate actionable insights for clients across diverse industries. His expertise in developing, interpreting, and analyzing Return on Investment (ROI) models allows businesses to make informed decisions that drive growth and optimize marketing strategies.
Under Fidel's leadership, EXACTA has successfully established its presence in key markets, including the Dominican Republic and Guatemala, since its inception in 2019. The company focuses on delivering high-quality market research and analytics that empower organizations to understand consumer behavior and market dynamics. By leveraging advanced methodologies in media planning and advertising research, Fidel ensures that clients can effectively navigate the complexities of the digital landscape.
Fidel's commitment to excellence in marketing and communications consulting has positioned EXACTA as a trusted partner for businesses seeking to enhance their brand visibility and engagement. His strategic vision encompasses not only market analysis but also the integration of social media and segmentation strategies, which are essential in today’s fast-paced digital environment. As he continues to drive innovation and growth at EXACTA, Fidel La Riva remains dedicated to providing unparalleled insights that help clients achieve their marketing objectives and maximize their ROI.
