Sangram Samantray serves as the Head of Brand Marketing Communications at Reliance Retail, where he leverages over 20 years of experience in marketing and brand strategy to drive impactful business results. His role is pivotal in shaping the brand's identity and enhancing customer engagement across...
Sangram Samantray serves as the Head of Brand Marketing Communications at Reliance Retail, where he leverages over 20 years of experience in marketing and brand strategy to drive impactful business results. His role is pivotal in shaping the brand's identity and enhancing customer engagement across various platforms. With a robust background in managing substantial marketing budgets ranging from INR 50 crore to INR 250 crore (approximately $35 million), Sangram effectively supports an annual business turnover exceeding INR 15,500 crore (around $2 billion).
One of his key responsibilities includes the conceptualization and execution of the annual marketing calendar, which encompasses a diverse array of brand interventions, national campaigns, regional promotions, and festival marketing. Notably, Sangram has spearheaded high-profile campaigns such as the Trends Shopping Festival and festive promotions for Diwali, Pujo, and Onam, all designed to drive footfall and attract new customers. His strategic oversight ensures that each campaign aligns seamlessly with the overarching business and brand strategy, utilizing a mix of mass media and innovative marketing tactics.
Sangram’s expertise in brand management, team leadership, and campaign management has enabled him to lead teams of up to 15 employees, fostering a collaborative environment that prioritizes creativity and results. His extensive knowledge of retail dynamics and customer relationship management (CRM) further enhances his ability to develop targeted marketing initiatives that resonate with diverse consumer segments. As a forward-thinking leader, Sangram continues to push the boundaries of brand communication, ensuring that Reliance Retail remains at the forefront of the industry.
