Dario Roncadin, as the Company Owner of Azienda Agricola Fossa Mala, brings a wealth of expertise and a strategic vision to the wine and spirits industry, particularly within the renowned DOC Friuli Grave region of Friuli Venezia Giulia. With an extensive background as a Sales...
Dario Roncadin, as the Company Owner of Azienda Agricola Fossa Mala, brings a wealth of expertise and a strategic vision to the wine and spirits industry, particularly within the renowned DOC Friuli Grave region of Friuli Venezia Giulia. With an extensive background as a Sales Manager, Dario has honed his skills in negotiation, marketing strategy, and market analysis, which are crucial for navigating the complexities of the fast-moving consumer goods (FMCG) sector. His academic foundation in Ragioneria from Scuola Superiore complements his practical experience, enabling him to effectively manage key accounts and drive business planning initiatives.
At Fossa Mala, Dario is spearheading key projects that focus on product innovation and international sales expansion. His commitment to quality and sustainability is reflected in the vineyard's practices, which emphasize the unique terroir of Friuli Venezia Giulia. Dario's strategic approach to marketing management not only enhances brand visibility but also fosters strong relationships with distributors and retailers, ensuring that Fossa Mala's wines are well-represented in both domestic and international markets.
In addition to his operational responsibilities, Dario is deeply involved in market analysis, identifying emerging trends and consumer preferences that inform product development. His ability to adapt marketing strategies to align with market demands has positioned Fossa Mala as a competitive player in the wine industry. Through his leadership, Dario Roncadin continues to elevate the profile of Friuli Venezia Giulia wines, showcasing their distinctive qualities and contributing to the region's rich viticultural heritage.
