As a Partner and Design Strategist at True Creative, Jenny Fossum is at the forefront of integrating human-centered design with innovative service solutions. With a rich background in ethnography and storytelling, she excels in understanding the nuanced needs of users, ensuring that every project not...
As a Partner and Design Strategist at True Creative, Jenny Fossum is at the forefront of integrating human-centered design with innovative service solutions. With a rich background in ethnography and storytelling, she excels in understanding the nuanced needs of users, ensuring that every project not only meets business objectives but also resonates deeply with the target audience. Jenny's expertise in Service Design and User Experience allows her to craft holistic brand experiences that span products, services, environments, and destinations, particularly within the lifestyle, travel, and community design sectors.
Currently, Jenny is leading key projects that focus on enhancing user engagement and satisfaction through strategic design initiatives. Her work involves conducting in-depth consumer insights research, which informs the development of tailored solutions that prioritize human wellbeing—a core value at True Creative. By leveraging her skills in concept generation and development, she collaborates with cross-functional teams to create innovative strategies that drive brand loyalty and foster community connections.
Jenny's commitment to future thinking and innovation positions her as a thought leader in the industry. She continuously explores emerging trends and technologies, ensuring that True Creative remains at the cutting edge of user experience management. Her ability to blend creative problem-solving with a strategic mindset not only enhances the agency's offerings but also empowers clients to navigate complex design challenges effectively. Through her leadership, True Creative is not just shaping brands; it is redefining the way businesses engage with society, ultimately creating meaningful and impactful experiences for all stakeholders.
