As the Vice President of Business Development at Genasys Inc., Chris Roller leverages his extensive global experience in government and military sales to drive strategic initiatives that enhance the company's market presence. With a proven track record of sales growth and a deep understanding of...
As the Vice President of Business Development at Genasys Inc., Chris Roller leverages his extensive global experience in government and military sales to drive strategic initiatives that enhance the company's market presence. With a proven track record of sales growth and a deep understanding of the complexities involved in international markets, Chris has successfully navigated diverse environments across more than 70 countries. His expertise in strategic planning and international sales has been instrumental in identifying new business opportunities and establishing robust partnerships that align with Genasys’s mission of providing cutting-edge protective communication solutions.
At Genasys, Chris plays a pivotal role in overseeing key projects that focus on the development and deployment of Long Range Acoustic Device (LRAD) systems. These systems are critical for law enforcement, military, and emergency management agencies, enabling them to deliver clear and effective communication in high-stakes situations. By fostering secure inter-agency collaboration and promoting data-driven decision-making, Chris ensures that Genasys remains at the forefront of the protective communications industry.
His skills in account management and contract negotiation are vital as he works closely with clients to tailor solutions that meet their unique operational needs. Additionally, Chris’s experience in business marketing and national sales management allows him to effectively position Genasys’s innovative products in a competitive landscape. Through his leadership, Genasys continues to enhance its reputation as a leader in protective communications, driving growth and innovation in a rapidly evolving market.
