Puay Chia is an accomplished Marketing Director at Dow, where she leverages her extensive experience in the chemicals industry to drive innovative marketing strategies for Dow Coating Materials across the Asia Pacific region. With a robust background in Polymer Science and Chemical Engineering, Puay Chia...
Puay Chia is an accomplished Marketing Director at Dow, where she leverages her extensive experience in the chemicals industry to drive innovative marketing strategies for Dow Coating Materials across the Asia Pacific region. With a robust background in Polymer Science and Chemical Engineering, Puay Chia is adept at navigating the complexities of diverse markets, including Architectural Coatings, Additives, Industrial Coatings, and Functional Coatings. Her role involves not only the formulation of comprehensive marketing strategies but also the leadership and development of a high-performance team of marketers who are committed to achieving excellence.
Under her guidance, the team focuses on championing marketing excellence, utilizing data-driven insights to enhance product positioning and customer engagement. Puay Chia's expertise in key account management and her deep understanding of raw materials, resins, and adhesives enable her to forge strong relationships with clients and stakeholders, ensuring that Dow remains a leader in the coatings sector. She is particularly skilled in identifying market trends and leveraging them to create compelling marketing campaigns that resonate with customers and drive business growth.
In her current projects, Puay Chia is spearheading initiatives that aim to enhance product innovation and sustainability within the coatings industry, aligning with Dow's commitment to responsible chemistry. Her strategic vision and ability to adapt to the dynamic market landscape make her a pivotal figure in advancing Dow's objectives and achieving exceptional business results in a competitive environment.
