James Tickner is a seasoned digital leader with over 15 years of experience, currently serving as the Head of Digital at Vitabiotics Ltd, the UK's largest vitamin company. In this pivotal role, James has successfully built and led a high-performing digital function that has driven...
James Tickner is a seasoned digital leader with over 15 years of experience, currently serving as the Head of Digital at Vitabiotics Ltd, the UK's largest vitamin company. In this pivotal role, James has successfully built and led a high-performing digital function that has driven remarkable growth across direct-to-consumer (DTC) channels, marketplaces, and third-party retailers. His strategic vision and execution have resulted in triple-digit e-commerce growth, positioning Vitabiotics as a formidable player in the health and wellness sector.
One of James's key initiatives has been the establishment of a robust experimentation program, which has generated over £2 million in incremental revenue. This data-driven approach not only enhances customer engagement but also optimizes marketing spend, ensuring that every pound invested yields maximum returns. Additionally, James has spearheaded the development of a subscription model that now accounts for 25% of all orders, significantly boosting customer retention and lifetime value.
James's expertise spans omni-channel marketing, performance marketing, and P&L management, allowing him to craft integrated strategies that resonate with consumers across various touchpoints. His passion for psychology informs his creative thinking, enabling him to design campaigns that connect with audiences on a deeper level. With a strong focus on growth marketing, social media, and e-commerce, James continues to leverage his skills to unlock new opportunities for Vitabiotics, driving transformational results that align with the company's vision for sustainable growth in the health and wellness market.
