Maluchi Vivar serves as a Creative Designer at the COMUNE DI CATANIA, Italy, where she plays a pivotal role in developing impactful non-smoking advertising campaigns. With a robust background in graphic design and a keen understanding of corporate image, Maluchi specializes in creating visually compelling...
Maluchi Vivar serves as a Creative Designer at the COMUNE DI CATANIA, Italy, where she plays a pivotal role in developing impactful non-smoking advertising campaigns. With a robust background in graphic design and a keen understanding of corporate image, Maluchi specializes in creating visually compelling narratives that resonate with diverse audiences. Her work with LIAF (Lega Italiana Anti Fumo) and the Università di Catania emphasizes her commitment to public health initiatives, where she leverages her expertise to craft campaigns that not only inform but also inspire behavioral change.
Currently, Maluchi is spearheading key projects that integrate her multifaceted skills in advertising, product design, and conceptual art. Her innovative approach combines traditional graphic design with modern multimedia techniques, utilizing tools from the Adobe Creative Suite to Cinema 4D. This allows her to produce engaging motion graphics and visually striking materials that captivate viewers and effectively communicate the dangers of smoking.
In addition to her work in non-smoking campaigns, Maluchi's diverse expertise extends to culinary and gastronomy creation, where she collaborates on projects that highlight local flavors and promote healthy eating habits. Her olfactory creativity in fragrance product design further showcases her ability to engage the senses, making her a versatile asset in any creative endeavor. Whether through street murals that beautify urban spaces or fine art that provokes thought, Maluchi Vivar continues to make a significant impact in her community, championing health and creativity through her artistic vision.
