Lisa Appleby is a seasoned Enterprise Sales Director at The Desire Company, where she leverages her extensive background in business development, marketing, and brand management to drive innovative solutions for brands and retailers. With a robust network cultivated over years in the publishing, consumer products,...
Lisa Appleby is a seasoned Enterprise Sales Director at The Desire Company, where she leverages her extensive background in business development, marketing, and brand management to drive innovative solutions for brands and retailers. With a robust network cultivated over years in the publishing, consumer products, and retail merchandising sectors, Lisa excels in creating strategic partnerships that enhance brand visibility and consumer engagement. Her expertise spans luxury to mass markets, allowing her to tailor approaches that resonate with diverse audiences.
At The Desire Company, Lisa is at the forefront of key projects that focus on matching brands with industry experts to produce compelling product video content. This unique approach not only enhances the credibility of the brands but also fosters authentic advocacy, which is vital in today’s competitive landscape. By harnessing the power of expert-driven narratives, Lisa helps clients navigate the omni-channel shopper journey, ultimately driving sales, increasing conversion rates, and reducing product returns.
Her skill set is comprehensive, encompassing branding and identity, negotiation, and strategic financial planning, all of which are critical in developing effective business strategies. Lisa’s proficiency in digital media and online marketing further amplifies her ability to craft impactful campaigns that resonate across various platforms. As she continues to innovate and lead at The Desire Company, Lisa remains committed to building long-lasting relationships and delivering measurable results that elevate brand performance in an ever-evolving marketplace.
