Yunwen Yang is a seasoned professional in the ad-tech industry, currently serving as a Senior Manager at The Trade Desk, where he leverages over a decade of experience to drive innovation in advertising technology. With a robust background that includes pivotal roles at Google and...
Yunwen Yang is a seasoned professional in the ad-tech industry, currently serving as a Senior Manager at The Trade Desk, where he leverages over a decade of experience to drive innovation in advertising technology. With a robust background that includes pivotal roles at Google and The Trade Desk, Yunwen has honed his expertise in ads forecasting, planning, optimization, and measurement. His current focus is on leading data science efforts within the buying organization, where he is instrumental in exploring and optimizing emerging channels such as Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising.
In his role, Yunwen manages a dynamic team of approximately 30 data scientists, fostering a collaborative environment that emphasizes the importance of data-driven decision-making. His leadership has been crucial in building this team from the ground up, establishing a strong foundation for data science initiatives that support multiple products and strategic initiatives across the organization. By employing advanced statistical techniques such as regression analysis, time series forecasting, and Monte Carlo simulations, Yunwen ensures that his team delivers actionable insights that enhance campaign performance and audience targeting.
Yunwen's proficiency in quantitative analytics and optimization allows him to navigate complex datasets and extract meaningful patterns that inform strategic planning. His commitment to continuous improvement and innovation in advertising measurement positions him as a thought leader in the industry, driving The Trade Desk's mission to empower advertisers with cutting-edge technology and insights. As the landscape of digital advertising evolves, Yunwen remains at the forefront, championing data science as a key driver of success in the ad-tech ecosystem.
