Zack Franzese currently serves as the Publisher and Sales Director at Coastal Coupons, where he leverages over 20 years of extensive experience in sales and business development to drive revenue growth and enhance brand visibility. In his role, Zack has pioneered an innovative format of...
Zack Franzese currently serves as the Publisher and Sales Director at Coastal Coupons, where he leverages over 20 years of extensive experience in sales and business development to drive revenue growth and enhance brand visibility. In his role, Zack has pioneered an innovative format of direct mail print advertising tailored specifically for the Long Island market, effectively capturing the attention of local consumers and businesses alike. His strategic vision has led to the expansion of circulation distribution to an impressive 80,000 homes across eight markets in Suffolk County, significantly increasing the reach and impact of Coastal Coupons' marketing campaigns.
Zack is not only responsible for the execution of all sales and marketing initiatives but also plays a crucial role in shaping the sales team. His expertise in customer acquisition and retention has been instrumental in building a high-performing sales organization. He oversees hiring decisions for all sales positions, artists, web designers, and telemarketers, ensuring that the team is equipped with the right talent to meet and exceed ambitious sales targets. With a strong foundation in consultative sales and multi-channel marketing, Zack employs analytics to refine sales processes and enhance customer engagement strategies.
His commitment to fostering a competitive yet collaborative team environment has resulted in a culture that prioritizes innovation and excellence. As a seasoned professional with a keen understanding of market planning and mobile marketing trends, Zack Franzese continues to drive Coastal Coupons forward, establishing it as a leader in the direct mail advertising space.
