Charissa Riddle serves as the Senior Director of Experience Design and Customer Experience (CX) Strategy at Electronic Arts (EA), where she leverages her extensive expertise to enhance the gaming experience for millions of players worldwide. With a strong foundation in user-centered design and information architecture,...
Charissa Riddle serves as the Senior Director of Experience Design and Customer Experience (CX) Strategy at Electronic Arts (EA), where she leverages her extensive expertise to enhance the gaming experience for millions of players worldwide. With a strong foundation in user-centered design and information architecture, Charissa leads a dynamic team of designers and strategists focused on optimizing customer interactions across all platforms. Her role encompasses the critical aspects of concept and solution design, game launch management, and the development of comprehensive CX strategies that align with EA's mission to create unforgettable gaming experiences.
Charissa's authentic curiosity and strategic problem-solving skills enable her to navigate the complexities and ambiguities inherent in the gaming industry. She excels in identifying and prioritizing opportunities that can significantly improve fan engagement and satisfaction. By advocating for customer-centric improvements at every touchpoint, she ensures that the voice of the player is not only heard but actively shapes the design and operational processes within EA.
Her leadership style is characterized by a commitment to mentoring and motivating large, distributed teams, fostering a collaborative environment that encourages innovation and creativity. Charissa's ability to facilitate decisions and establish strategic direction has been pivotal in driving operational excellence and delivering impactful results. As a visionary in the realm of customer experience, she remains dedicated to transforming ideas into actionable strategies that resonate with both the company and its diverse player base, ultimately enhancing the overall gaming experience at EA.
