Pavel Mamaev serves as a Senior Analyst in the Game and Market Intelligence division at Blizzard Entertainment, where he plays a pivotal role in shaping the strategic direction of game development and marketing initiatives. As part of the dynamic Global Research & Consumer Insights Team,...
Pavel Mamaev serves as a Senior Analyst in the Game and Market Intelligence division at Blizzard Entertainment, where he plays a pivotal role in shaping the strategic direction of game development and marketing initiatives. As part of the dynamic Global Research & Consumer Insights Team, Pavel is dedicated to delving deep into the intricacies of player behavior and market trends. His analytical prowess allows him to answer the essential questions of WHY, HOW, and SO WHAT, moving beyond surface-level data to uncover actionable insights that inform game design and enhance player engagement.
Currently, Pavel is involved in several key projects that leverage advanced business intelligence tools, including Tableau and SQL Server, to synthesize vast amounts of data into coherent narratives that drive decision-making across Activision Blizzard King and soon, Xbox. His expertise in data analysis and visualization empowers cross-functional teams to understand market dynamics and consumer preferences, ultimately leading to more informed game development strategies. Pavel's proficiency in databases and Teradata further enhances his ability to manage and interpret complex datasets, ensuring that the insights generated are both relevant and impactful.
With a passion for video games that mirrors his childhood dream of being an explorer, Pavel thrives on the challenge of unlocking the secrets of player engagement and market potential. His leadership skills foster collaboration within his team, enabling them to tackle the multifaceted challenges of the gaming industry. As he continues to navigate the evolving landscape of game analytics, Pavel remains committed to driving innovation and delivering insights that resonate with both players and stakeholders alike.
