Yada Sarttarasathit serves as the Chief Digital & Marketing Officer (CDMO) at L'Oréal, where she spearheads the company's transformation agenda in Thailand. With over 20 years of experience in both national and regional roles across Asia and Europe, Yada brings a wealth of knowledge and...
Yada Sarttarasathit serves as the Chief Digital & Marketing Officer (CDMO) at L'Oréal, where she spearheads the company's transformation agenda in Thailand. With over 20 years of experience in both national and regional roles across Asia and Europe, Yada brings a wealth of knowledge and expertise to the fast-paced world of fast-moving consumer goods (FMCG). Her extensive background in digital strategy, data analytics, and consumer insights uniquely positions her to drive L'Oréal's initiatives in digital marketing and e-commerce, ensuring that the brand remains at the forefront of innovation in the beauty industry.
At L'Oréal, Yada is responsible for integrating cutting-edge digital solutions into the company's marketing strategies, enhancing consumer engagement through data-driven decision-making. Her leadership in media optimization and strategic branding has been pivotal in elevating the brand's presence in a competitive marketplace. Yada's commitment to understanding consumer behavior and market dynamics allows her to implement effective market intelligence strategies that resonate with diverse audiences.
Currently, she is leading key projects that focus on leveraging advanced analytics to refine marketing campaigns and optimize product offerings. Her role encompasses not only the strategic oversight of digital transformation but also the cultivation of a culture of innovation within the organization. With a master’s degree from the UK and a proven track record in brand development and market planning, Yada Sarttarasathit is a driving force behind L'Oréal's success in navigating the complexities of the modern beauty landscape.
