As the Head of Website and Digital Engagement at the Minneapolis Institute of Art, Kristen Korman plays a pivotal role in redefining how the museum connects with its diverse audience through innovative digital strategies. With a decade of experience in creative direction and multichannel marketing,...
As the Head of Website and Digital Engagement at the Minneapolis Institute of Art, Kristen Korman plays a pivotal role in redefining how the museum connects with its diverse audience through innovative digital strategies. With a decade of experience in creative direction and multichannel marketing, Kristen leverages her expertise to enhance the museum's online presence, ensuring that digital experiences are not only engaging but also accessible to all. Her leadership in web design and e-commerce initiatives has led to the successful implementation of user-friendly platforms that promote art accessibility and education.
Kristen is currently spearheading key projects that focus on integrating search engine optimization (SEO) and social media optimization (SMO) to amplify the museum's reach. By analyzing key performance indicators (KPIs), she continuously refines the digital strategy to align with the museum's mission of inclusivity and community engagement. Her commitment to diversity, equity, and inclusion (DEI) is evident in her approach to digital content, where she emphasizes representation and storytelling that resonates with a broad audience.
In addition to her strategic oversight, Kristen excels in project management and team leadership, fostering a collaborative environment where creativity thrives. Her passion for promoting DEI within the creative industry informs her vision for the museum's digital landscape, making it a vibrant space for exploration and connection. Through her innovative initiatives, Kristen Korman is not only elevating the Minneapolis Institute of Art's brand awareness but also transforming how art is experienced in the digital age.
