Esperanza Valbuena serves as the Vice President of Commercial Sales for Latin America at SAP, where she brings over 25 years of extensive experience in the IT market to her role. Her primary focus is on driving growth within the mid-size customer segment, where she...
Esperanza Valbuena serves as the Vice President of Commercial Sales for Latin America at SAP, where she brings over 25 years of extensive experience in the IT market to her role. Her primary focus is on driving growth within the mid-size customer segment, where she leads SAP's volume business initiatives through innovative e-center strategies. Esperanza is adept at crafting and executing digital sales strategies that empower small and medium enterprises to harness the full potential of technology, enabling them to enhance their competitiveness in an increasingly dynamic marketplace.
Under her leadership, key projects have included the development of tailored solutions that address the unique challenges faced by mid-sized businesses in Latin America. By leveraging her expertise in SaaS and sales operations, Esperanza has successfully implemented initiatives that foster collaboration with partners, ensuring that customers receive the most relevant and effective solutions. Her strategic planning skills have been instrumental in aligning SAP's offerings with market demands, driving significant revenue growth and customer satisfaction.
Esperanza's commitment to team leadership and coaching has cultivated a high-performing sales culture within her organization. She emphasizes the importance of direct sales and key account management, equipping her team with the tools and insights necessary to excel in their roles. With a keen eye on market trends and customer needs, Esperanza Valbuena continues to position SAP as a leader in providing innovative IT solutions that empower businesses across Latin America.
