Laura Sutherland is a seasoned Creative Director and Copywriter with over 20 years of experience in the dynamic landscape of brand storytelling. Currently self-employed, Laura has honed her expertise in crafting compelling narratives for a diverse portfolio of clients, including renowned brands such as Columbia,...
Laura Sutherland is a seasoned Creative Director and Copywriter with over 20 years of experience in the dynamic landscape of brand storytelling. Currently self-employed, Laura has honed her expertise in crafting compelling narratives for a diverse portfolio of clients, including renowned brands such as Columbia, Tillamook, and Nike. Her strategic approach to creative direction emphasizes high-level voice and tone development, ensuring that each brand's narrative resonates authentically with its audience.
At the heart of Laura's work lies her ability to infuse humor and emotional depth into her writing, making complex ideas accessible and relatable. This unique storytelling perspective not only sharpens brand narratives but also enhances content development across various platforms, from digital media to print. Her collaborative spirit shines through in her partnerships with creative teams, where she leads projects that require innovative thinking and a keen understanding of market trends.
Laura's recent projects include engaging campaigns for Salt & Straw and Earth Mama Organics, where her creative strategy has driven impactful messaging that connects with consumers on a personal level. Additionally, her work with agencies like Engin Creative and Figure 8 Creative showcases her versatility in adapting brand voices for high-profile clients such as adidas and Tempur-Pedic. With a strong foundation in art direction and a proficiency in tools like Adobe Creative Suite, Laura continues to push the boundaries of storytelling, making her a sought-after talent in the industry. Her ego-free approach and genuine passion for writing ensure that every project she undertakes is not just a job, but a creative journey that celebrates the essence of each brand.
