As the Communications Director for the Psi Chapter of Zeta Beta Tau Fraternity at The University of Alabama, Ben Cooper plays a pivotal role in shaping the fraternity's public image and enhancing member engagement through strategic communications. His responsibilities encompass managing a dedicated committee that...
As the Communications Director for the Psi Chapter of Zeta Beta Tau Fraternity at The University of Alabama, Ben Cooper plays a pivotal role in shaping the fraternity's public image and enhancing member engagement through strategic communications. His responsibilities encompass managing a dedicated committee that focuses on creating and distributing impactful marketing content across various platforms, including digital media and the fraternity's website. This role requires a keen understanding of audience engagement and the ability to craft messages that resonate with both current members and prospective recruits.
In addition to his marketing efforts, Ben is instrumental in the planning and execution of significant events, such as the highly anticipated Parent’s Weekend. This event not only fosters community among fraternity members and their families but also showcases the fraternity's commitment to hospitality and excellence. With the responsibility of hosting upwards of 200 guests, Ben utilizes his skills in budgeting, event management, and customer satisfaction to ensure a seamless experience for all attendees.
Ben's expertise extends beyond communications; he is adept in conflict resolution and situational awareness, skills that are crucial in navigating the dynamic environment of fraternity life. His commitment to community service further reflects his leadership philosophy, emphasizing the importance of giving back and fostering a supportive atmosphere. As he continues to hone his skills in strategic communications and optimization, Ben is poised to make a lasting impact not only within Zeta Beta Tau but also in his future marketing career.
