Tegan Smith serves as the Group Account Director at OBERLAND, where she leverages her extensive expertise in integrated marketing to drive impactful campaigns for a diverse portfolio of clients, including Michaels, Children's Hospital of Philadelphia, Americares, and Girlology. With a dedicated focus on strategic planning...
Tegan Smith serves as the Group Account Director at OBERLAND, where she leverages her extensive expertise in integrated marketing to drive impactful campaigns for a diverse portfolio of clients, including Michaels, Children's Hospital of Philadelphia, Americares, and Girlology. With a dedicated focus on strategic planning and business development, Tegan has successfully navigated the complexities of the advertising landscape, ensuring that each campaign not only resonates with target audiences but also aligns seamlessly with overarching brand objectives.
Her role involves overseeing the end-to-end production process, where she combines creative direction with a keen understanding of digital marketing trends. Tegan’s proficiency in digital strategy and interactive marketing has enabled her to craft innovative solutions that enhance brand visibility and engagement across multiple platforms. By harnessing the power of digital media and online advertising, she has delivered measurable results for top brands like M&M'S, Unilever, and Disney, solidifying her reputation as a leader in the industry.
Key projects under her direction have focused on relationship marketing and media planning, where she has utilized her skills to create compelling narratives that connect with consumers on a personal level. Tegan’s commitment to excellence and her ability to foster collaborative relationships with clients and internal teams alike have positioned her as a pivotal figure in OBERLAND’s mission to deliver transformative marketing solutions. As she continues to push the boundaries of integrated marketing, Tegan remains dedicated to driving innovation and achieving success for her clients in an ever-evolving digital landscape.
