Hillary Alexandre serves as the Associate Director of Integrated Marketing Communications for Keys Soulcare, a premium skincare and cosmetics brand under E.L.F. BEAUTY. With a robust background in brand marketing and public relations, Hillary leverages her expertise to drive comprehensive marketing strategies that elevate brand...
Hillary Alexandre serves as the Associate Director of Integrated Marketing Communications for Keys Soulcare, a premium skincare and cosmetics brand under E.L.F. BEAUTY. With a robust background in brand marketing and public relations, Hillary leverages her expertise to drive comprehensive marketing strategies that elevate brand visibility and foster community engagement. Her role is pivotal in crafting and executing integrated marketing communications that resonate with diverse audiences, ensuring that the brand's mission of self-care and empowerment is effectively communicated across all platforms.
At Keys Soulcare, Hillary spearheads innovative 360 campaigns that encompass influencer marketing, immersive brand experiences, and strategic partnerships. Her ability to blend traditional and digital marketing tactics has been instrumental in enhancing brand awareness and driving e-commerce growth. By employing a go-to-market strategy that emphasizes content marketing and event management, she creates memorable brand experiences that not only attract new customers but also cultivate loyalty among existing ones.
Hillary’s academic foundation, with a Master of Professional Studies in Branding and Integrated Communications from the City University of New York, complements her practical experience, allowing her to approach challenges with a strategic mindset. Her commitment to brand development and identity ensures that Keys Soulcare stands out in a competitive market, while her passion for community growth drives her to explore new avenues for engagement. As a leader in integrated marketing communications, Hillary Alexandre continues to shape the narrative of Keys Soulcare, making a lasting impact in the beauty industry.
