As the Director of Digital Product Marketing at CBTS, Grey Borneman leverages a unique blend of creativity and technical acumen to drive innovative marketing strategies that resonate across diverse markets. With a robust background in digital marketing strategy and global retail brand management, Grey excels...
As the Director of Digital Product Marketing at CBTS, Grey Borneman leverages a unique blend of creativity and technical acumen to drive innovative marketing strategies that resonate across diverse markets. With a robust background in digital marketing strategy and global retail brand management, Grey excels in crafting comprehensive go-to-market strategies that not only enhance brand visibility but also foster significant lead generation and customer acquisition. His expertise in customer journey mapping and brand repositioning enables him to identify and capitalize on key touchpoints that enhance customer engagement and loyalty.
Currently, Grey is spearheading several high-impact projects that focus on Account-Based Marketing (ABM) and the execution of digital and social strategies tailored for key customer accounts. His leadership in these initiatives is pivotal in aligning marketing efforts with business objectives, ensuring that media investments yield positive outcomes. By employing data-driven insights and creative strategies, Grey is adept at navigating the complexities of the digital landscape, optimizing campaigns to meet the evolving needs of consumers.
Grey's commitment to team building and integrated marketing further enhances his ability to lead cross-functional teams toward achieving ambitious goals. His extensive experience in fast-moving consumer goods (FMCG) and retail marketing equips him with the knowledge to develop shopper marketing initiatives that resonate with target audiences. As he continues to innovate and push boundaries in digital product marketing, Grey remains a key player in shaping the future of marketing strategies at CBTS, driving growth and brand success in an increasingly competitive environment.
