As Vice President of Music & Talent at Vevo, Jordan Glickson plays a pivotal role in shaping the landscape of digital music content and artist engagement. With a robust background in artist relations, programming, and talent booking, Jordan leads a dynamic team focused on curating...
As Vice President of Music & Talent at Vevo, Jordan Glickson plays a pivotal role in shaping the landscape of digital music content and artist engagement. With a robust background in artist relations, programming, and talent booking, Jordan leads a dynamic team focused on curating compelling music experiences that resonate with audiences across various platforms. His expertise in entertainment and music marketing is instrumental in strategizing artist bookings and the rollout of Vevo’s original content, ensuring that each project aligns with the company's vision for innovation and audience growth.
Under Jordan's leadership, the Label & Artists Relations, Talent Booking, Programming, Growth & Optimization, Editorial, and Social Marketing teams work collaboratively to enhance Vevo's digital presence. He leverages his extensive knowledge in digital media marketing and online promotion to drive key initiatives that boost viewer engagement and retention. By setting ambitious goals for metrics such as views and time spent on content, Jordan fosters a culture of accountability and creativity within his team.
Jordan's strategic approach to content management and marketing strategy has positioned Vevo as a leader in the competitive landscape of new media. His ability to navigate the evolving music industry landscape, coupled with his proficiency in social media and video promotion, allows him to effectively connect artists with their audiences. As he continues to innovate and optimize Vevo's offerings, Jordan remains committed to enhancing the platform's role as a vital hub for music discovery and artist promotion in the digital age.
