As the President of Forethought Marketing Inc., Suzanne Scarano stands at the forefront of a transformative era in marketing. Since founding the company in 2009, she has harnessed her entrepreneurial vision to redefine the landscape of advertising, moving away from traditional methods that often felt...
As the President of Forethought Marketing Inc., Suzanne Scarano stands at the forefront of a transformative era in marketing. Since founding the company in 2009, she has harnessed her entrepreneurial vision to redefine the landscape of advertising, moving away from traditional methods that often felt stale and uninspired. Under her leadership, Forethought has embraced a philosophy that prioritizes value, connection, and enjoyment for both clients and team members alike.
One of Suzanne's hallmark initiatives is the creation of MAGIC: Marketing Alignment Goal Implementing Collaboration. This innovative program is a series of dynamic, interactive sessions designed to bridge the gap between a client's vision and its execution. By fostering collaboration and open dialogue, Suzanne ensures that each session delivers actionable insights that culminate in a tailored, multi-tiered marketing plan. This approach not only enhances strategic alignment but also empowers businesses to navigate the complexities of the modern marketplace with confidence.
Suzanne's expertise spans a wide array of skills, including market research, public speaking, and business-to-business (B2B) strategies. Her leadership in trade shows and start-ups further underscores her commitment to driving impactful marketing solutions. With a keen understanding of art direction and sales, she adeptly guides her clients through the intricacies of brand positioning and market engagement. As a thought leader in the industry, Suzanne Scarano continues to inspire innovation at Forethought Marketing Inc., making her a pivotal figure in the evolution of contemporary marketing practices.
