Markus Mayer serves as the Executive Director and Head of IT Marketing & Sales Architecture at Boehringer Ingelheim, where he leverages over 25 years of extensive experience in the pharmaceutical industry. His deep expertise spans pharma marketing, sales, and medical affairs business processes, enabling him...
Markus Mayer serves as the Executive Director and Head of IT Marketing & Sales Architecture at Boehringer Ingelheim, where he leverages over 25 years of extensive experience in the pharmaceutical industry. His deep expertise spans pharma marketing, sales, and medical affairs business processes, enabling him to effectively translate complex process needs into innovative IT solutions on a global scale. In his current role, Markus is pivotal in designing, implementing, and governing a robust, future-proof system architecture that serves as the backbone for marketing and sales operations across both human pharma and animal health sectors.
Under his leadership, key projects focus on developing scalable IT frameworks that not only meet current demands but are also adaptable for the digital (r)evolution at Boehringer Ingelheim. This includes integrating advanced technologies such as enterprise mobility and closed-loop marketing systems, which enhance customer engagement and streamline operations. Markus's strategic vision encompasses the utilization of business intelligence and social media marketing to drive impactful marketing strategies and foster stronger business relationships. His commitment to program management and business development consultancy ensures that the IT solutions implemented are not only cutting-edge but also aligned with the evolving needs of the pharmaceutical landscape. As a thought leader in digital marketing within the industry, Markus is dedicated to propelling Boehringer Ingelheim into a new era of digital transformation, ensuring that the organization remains at the forefront of innovation in pharmaceutical marketing and sales.
