Brad McIntosh serves as the Development Director for the Advanced Technology Group at EA SPORTS, a pivotal role that places him at the forefront of innovation within the sports video game industry. With over seven years of experience in software live service project management, Brad...
Brad McIntosh serves as the Development Director for the Advanced Technology Group at EA SPORTS, a pivotal role that places him at the forefront of innovation within the sports video game industry. With over seven years of experience in software live service project management, Brad has honed his expertise in developing and releasing cutting-edge features that enhance player experiences across iconic titles like FIFA. His leadership spans multiple continents, having successfully managed teams in North America, Europe, and Asia, which has equipped him with a unique perspective on global market trends and player preferences.
In his current position, Brad is responsible for spearheading key projects that involve researching and prototyping advanced technologies. His team is dedicated to creating solutions that not only elevate gameplay but also redefine how players interact with sports and racing titles. By leveraging agile methodologies, he ensures that development processes are efficient and responsive to the dynamic needs of the gaming community. Brad’s commitment to quality assurance and team building fosters an environment where creativity and innovation thrive, enabling his team to push the boundaries of what is possible in sports gaming.
Brad's proficiency in tools such as Microsoft Office and Excel, combined with his strong communication and public speaking skills, allows him to effectively convey complex ideas and strategies to stakeholders at all levels. His passion for the industry and dedication to delivering exceptional player experiences make him a key asset to EA SPORTS and a driving force behind the future of sports gaming technology.
