As the owner and operator of PhotoWeights for over 23 years, Susan Eastin has established herself as a leading figure in the niche market of personalized glass paperweights. Under her guidance, PhotoWeights has transformed from a small venture into a recognized brand, celebrated for its...
As the owner and operator of PhotoWeights for over 23 years, Susan Eastin has established herself as a leading figure in the niche market of personalized glass paperweights. Under her guidance, PhotoWeights has transformed from a small venture into a recognized brand, celebrated for its unique offerings that blend artistry with sentimentality. Susan’s expertise in online marketing and social media strategies has been pivotal in expanding the brand’s reach, allowing customers to easily personalize their paperweights with cherished photographs, artwork, and mementos.
In addition to her marketing acumen, Susan's background in commercial real estate has equipped her with valuable skills in account management and customer relations, ensuring that each client receives tailored service that meets their specific needs. Her commitment to quality and creativity has not only led to the successful launch of innovative paperweight kits but has also garnered features in prestigious national publications such as In Style Weddings, Family Circle, and Somerset Home. These accolades highlight her ability to merge traditional craftsmanship with modern design trends, making PhotoWeights a go-to destination for those seeking meaningful gifts and keepsakes.
Currently, Susan is focused on enhancing the online shopping experience through improved web design and streamlined order fulfillment processes. By leveraging her extensive knowledge in e-commerce, she continues to adapt to the ever-evolving digital landscape, ensuring that PhotoWeights remains at the forefront of personalized gifting. Her passion for creativity and dedication to customer satisfaction are the driving forces behind PhotoWeights’ ongoing success, making her a respected leader in the industry.
