Esther Fisz serves as the Director of Brand Marketing at HUB International, where she plays a pivotal role in shaping the company's marketing landscape within the competitive insurance brokerage sector. With a wealth of experience in integrated marketing and communications, Esther is adept at crafting...
Esther Fisz serves as the Director of Brand Marketing at HUB International, where she plays a pivotal role in shaping the company's marketing landscape within the competitive insurance brokerage sector. With a wealth of experience in integrated marketing and communications, Esther is adept at crafting and executing comprehensive go-to-market strategies that resonate across diverse audiences. Her current focus involves defining and implementing national marketing strategies that bolster 11 distinct industry practices, ensuring that HUB International not only enhances brand awareness but also drives lead generation and retention efforts.
Esther's expertise spans various industries, including insurance, healthcare, and education, allowing her to tailor marketing initiatives that meet the unique needs of each sector. By fostering strong relationships with key internal stakeholders, she effectively aligns marketing campaigns with organizational objectives, ensuring a cohesive approach to brand management. Her collaborative efforts with cross-functional teams enhance the impact of marketing initiatives, leveraging insights from project management, social media, and SEO to optimize campaign performance.
In addition to her strategic acumen, Esther is proficient in utilizing tools like BEAM (Brand Engagement Asset Manager) to streamline brand messaging and enhance creative direction. Her commitment to results-driven marketing is evident in her ability to manage complex projects while maintaining a keen focus on audience engagement. As she continues to lead innovative campaigns at HUB International, Esther remains dedicated to advancing the company's position as a leader in the insurance industry, all while delivering measurable outcomes that support business growth and client satisfaction.
