Samantha Stout serves as the Senior Vice President and Group Business Development Leader at MERGE, where she harnesses her extensive expertise in data-driven brand marketing and public relations to drive impactful growth for both B2B and B2C brands. With a keen focus on integrating brand...
Samantha Stout serves as the Senior Vice President and Group Business Development Leader at MERGE, where she harnesses her extensive expertise in data-driven brand marketing and public relations to drive impactful growth for both B2B and B2C brands. With a keen focus on integrating brand storytelling with cutting-edge technology solutions, Samantha is at the forefront of innovative strategies that empower healthcare, financial services, and consumer brands to thrive in a competitive marketplace.
In her current role, Samantha leads new business development initiatives, leveraging her deep understanding of market research methodologies—both qualitative and quantitative—to identify emerging opportunities and craft tailored strategies that resonate with target audiences. Her passion for building businesses is evident in her collaborative approach, where she fosters a culture of empathy and efficiency within her team. This not only enhances internal communication but also ensures that client needs are met with precision and care.
Key projects under her leadership include the development of integrated marketing campaigns that utilize digital marketing and social media to amplify brand presence and engagement. Samantha’s strategic mindset is complemented by her experience in sales management and her ability to navigate the complexities of start-ups, making her a valuable asset to MERGE. As she continues to push the boundaries of what’s possible in brand marketing, Samantha remains committed to driving sustainable growth and delivering measurable results for her clients.
