Lynette Grinter is a dynamic marketing leader currently serving as the Vice President of Marketing at Hologram Inc., where she is instrumental in driving the company’s growth trajectory within the rapidly evolving tech landscape. With a proven track record of success, Lynette has spearheaded initiatives...
Lynette Grinter is a dynamic marketing leader currently serving as the Vice President of Marketing at Hologram Inc., where she is instrumental in driving the company’s growth trajectory within the rapidly evolving tech landscape. With a proven track record of success, Lynette has spearheaded initiatives that resulted in an impressive 134% year-over-year growth in the revenue pipeline. Her expertise lies in building integrated marketing campaigns that leverage a multi-channel approach, ensuring that Hologram effectively reaches its target audience and maximizes customer acquisition.
At Hologram, a $60M Series D company, Lynette leads a talented team of 20 professionals dedicated to enhancing the user experience of HealthJoy’s mobile application. This innovative platform simplifies the healthcare journey by seamlessly connecting members with the right benefits at critical moments. Under her leadership, the marketing department has become a powerhouse, contributing significantly to the company’s overall revenue and establishing a strong brand presence in the competitive healthcare technology sector.
Lynette’s skill set encompasses demand generation, digital strategy, and brand management, allowing her to craft compelling narratives that resonate with both B2B and B2C audiences. Her adeptness in customer insight and relationship management has been pivotal in refining marketing strategies that not only attract but also retain customers. As she continues to drive growth at Hologram, Lynette remains passionate about harnessing the power of new media and social platforms to create impactful marketing initiatives that foster engagement and loyalty.
