Aurora Santin serves as an International Product Management Leader, bringing a wealth of expertise in digital media, e-commerce, music, and advertising technology to her role. With a strong focus on product strategy and growth objectives, Aurora excels in driving product-led digital transformation initiatives that resonate...
Aurora Santin serves as an International Product Management Leader, bringing a wealth of expertise in digital media, e-commerce, music, and advertising technology to her role. With a strong focus on product strategy and growth objectives, Aurora excels in driving product-led digital transformation initiatives that resonate with both B2B and B2C markets. Her creative vision is complemented by a robust analytical skill set, allowing her to leverage data analytics to inform product development decisions effectively.
In her current position, Aurora leads key projects that involve conducting comprehensive market research and analytics to shape product vision and strategy. She is adept at executing product discovery experiments, employing hypothesis testing and solution validation to create continuous feedback loops with customers. This iterative approach ensures that product strategies align seamlessly with user needs and the overarching objectives of the company. Aurora's proficiency in developing product roadmaps, setting measurable OKRs, and crafting competitive pricing strategies has been instrumental in enhancing product internationalization efforts and driving business intelligence initiatives.
Her skills in SQL, user acceptance testing, and change management further empower her to navigate the complexities of the software development lifecycle (SDLC) while ensuring that marketing strategies are effectively executed. Aurora's commitment to fostering stakeholder engagement and her ability to synthesize insights from diverse data sources position her as a pivotal force in steering product innovation and achieving sustainable growth in an ever-evolving digital landscape.
