Karen Geisel, as Co-Owner and Partner at Jersey Sports Zone (JSZ), has established herself as a pivotal figure in the revitalization of high school sports coverage in New Jersey. With a robust background in bi-coastal agency experience, Karen has leveraged her expertise in communication strategies...
Karen Geisel, as Co-Owner and Partner at Jersey Sports Zone (JSZ), has established herself as a pivotal figure in the revitalization of high school sports coverage in New Jersey. With a robust background in bi-coastal agency experience, Karen has leveraged her expertise in communication strategies to create award-winning programs that resonate with both profit and non-profit organizations. At JSZ, she has been instrumental in developing a platform that not only showcases high-definition video highlights of boys' and girls' sports year-round but also fosters community engagement and support for local athletes.
Karen's role extends beyond mere content creation; she is deeply involved in strategic planning and integrated marketing initiatives that enhance JSZ's visibility and impact. Her proficiency in social media marketing has allowed JSZ to cultivate a dedicated following, effectively utilizing platforms to promote events and advocate for the importance of high school sports in the community. Key projects under her leadership include the implementation of innovative event management strategies that bring together athletes, families, and fans, creating a vibrant sports culture in New Jersey.
Her diverse skill set, which includes crisis communications, message development, and business analysis, positions her as a thought leader in the sports media landscape. By focusing on the unique narratives of high school athletes and their journeys, Karen ensures that JSZ goes beyond traditional coverage, providing a platform that celebrates the spirit of competition and community. Through her vision and commitment, Jersey Sports Zone continues to fill a crucial gap in sports journalism, empowering young athletes and inspiring future generations.
