Jill Novak serves as the Principal Consultant at Ignite Insights, LLC, where she leverages her extensive experience in consumer insights to empower brands, products, and marketing teams to become truly customer-led. With a strong belief that customer-centricity is the cornerstone of successful businesses, Jill excels...
Jill Novak serves as the Principal Consultant at Ignite Insights, LLC, where she leverages her extensive experience in consumer insights to empower brands, products, and marketing teams to become truly customer-led. With a strong belief that customer-centricity is the cornerstone of successful businesses, Jill excels in representing the voice of the customer to optimize products, services, and experiences. Her current role involves guiding companies through the complexities of tool onboarding and assessment, developing tailored roadmaps and learning plans, and executing comprehensive primary research projects. These initiatives are designed to elevate empathy within organizations, fostering a deeper understanding of customer needs and preferences.
At Ignite Insights, Jill is known for her strategic approach to identifying whitespace and unmet needs in the market. By synthesizing data from various sources, including shopper insights and market media mix analysis, she helps clients craft innovative solutions that not only meet but exceed customer expectations. Her expertise in cross-functional team leadership ensures that insights are effectively communicated and integrated across departments, driving alignment and collaboration.
Key projects under her leadership have included the implementation of advanced Point of Sale (POS) systems that enhance customer engagement and loyalty, as well as the development of comprehensive marketing strategies that resonate with target audiences. Jill's passion for elevating customer experiences, combined with her adeptness in vendor management and market analysis, positions her as a vital asset to any organization seeking to thrive in today’s competitive landscape. Through her work, she continues to inspire a culture of empathy and innovation, ultimately leading to optimal products and services that foster lasting customer loyalty.
